Description :
General Definition of Work
Performs complex administrative work developing, planning, organizing and implementing tourism programs and specials events for the County, coordinating the operation of the County's visitor center including scheduling and supervising staff, preparing and maintaining records, files and reports, and related work as apparent or assigned. Work is performed under the limited supervision of the Assistant County Administrator. Continuous supervision is exercised over all department personnel.
Qualification Requirements
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable an individual with disabilities to perform the essential functions.
Essential Functions
- Develops, plans, organizes, implements and evaluates effectiveness of overall tourism
program and tourism projects for the County.
- Recruits and selects departmental personnel; coaches, counsels and disciplines personnel;
recommends transfers, promotions, suspensions, demotions and terminations; develops
staff schedules, assigns, directs and inspects the work of department personnel.
- Oversees tourism and visitor center operations and staff; performs associated
administrative duties including ensuring adequate money and inventory is available.
- Establishes programs for cost containment, reduces operating costs where possible and
ensures that department stays within budget.
- Ensures excellent customer service is provided to both internal and external customers of
the department, answers questions and provides information as needed.
- Prepares reports and presents information as requested regarding the tourism department
and related initiatives.
- Actively serves on board appointed committees; attends meetings, seminars, conferences
and vendor shows related to County tourism initiatives.
- Creates, maintains and verifies database information and events calendars; maintains
office files; performs office duties including answering telephone, making copies and
preparing various documents.
- Provides travel information to the public.
- Creates and implements new marketing strategies; assists with and leads planning and
implementation of new projects; evaluates strategies and projects for effectiveness.
- Develops and maintains relationships with local businesses, clients and customers;
provides support to local businesses and entrepreneurs regarding marketing opportunities
and education.
- Tracks tourism related economic indicators, collects and analyzes target market data.
- Monitors and updates internet information regarding County tourism, including website and
social media outlets.
- Oversees selection of artisans and products for placement at the visitor center.
- Helps plan and coordinate local, community and regional special events; recruits
volunteers, incorporates civic organizations, school groups and others as needed and
appropriate to assist with special events.
- Works collaboratively with local, regional and state partners/agencies on tourism initiatives.
- Assists with budget preparation for department; monitors expenses and revenue; submits
accounts payable and receivable to appropriate departments; prepares invoices as
required.
- Identifies, writes applications for and administers grants as needed.
- Oversees maintenance and development of asset inventory, in house and on-line (i.e.
brochures, web-listings, arts and crafts).
- Serves as a public relations media point of contact for tourism; participates in media
interviews and productions.
Knowledge, Skills and Abilities
Thorough knowledge of methods, approaches and procedures involved in the travel industry and in tourist promotion; thorough knowledge of the tourist attractions of the County; thorough knowledge of advertising practices and methods; thorough knowledge of standard office software; thorough knowledge of Wordpress for website listings; ability to plan and organize community events and to carry them to a successful conclusion; ability to communicate effectively orally and in writing; ability to plan and supervise the work of subordinates; ability to develop budgets and monitor expenditures; ability to write and administer grants; ability to compute rates, ratios and percentages and to comprehend statistical data; ability to establish and maintain effective working relationships with associates, elected officials, vendors and the general public.
Education and Experience
High School Diploma or GED Equivalent with coursework in leisure services, or related field and moderate experience in a tourism related industry and local area knowledge, or equivalent combination of education and experience.
Physical Requirements
This work requires the occasional exertion of up to 50 pounds of force; work regularly requires speaking or hearing and using hands to finger, handle or feel, frequently requires sitting and lifting; and occasionally requires standing, walking, climbing or balancing, stooping, kneeling, crouching or crawling, reaching with hands and arms, pushing or pulling and repetitive motions; work has standard vision requirements, ability to use close vision, to adjust focus, depth perception and color perception; vocal communication is required for detailed or loud talking to convey detailed or important spoken instructions to others accurately, loudly or quickly; hearing is required to receive detailed information through oral communications and/or to make fine distinctions in sound; work requires preparing and analyzing written or computer data, visual inspections involving small defects and/or small parts, use of measuring devices, assembly or fabrication of parts within arms’ length, operating machines, operating motor vehicles or equipment and observing general surroundings and activities; work has occasional exposure to outdoor weather conditions and is generally in a moderately noisy location (e.g. business office, light traffic).
Special Requirements
Valid driver's license in the Commonwealth of Virginia.
Contact :
Application review will begin on 12/05/2018.
Deadline for Applying : Open until filled